Ad of the Day – July 12 (Gothenburg)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: CP+B
  • Location: Gothenburg, Sweden (yes, again)
  • Client: SAS (Scandinavian Airlines)
  • Name: “Point and fly”
  • Category: Mobile (note: we’re going to go for an all-digital week in “Ad of the Day”!)

Why I like it: It’s all based on a simple idea around impulse travel – by showing you where these destinations are, how far/close you are from them, and how cheaply and quickly you could get there…it really makes you start thinking about that weekend escape. It’s built with an appealing, clean design (very Scandinavian!)It uses a unique functionality of the tablet medium(the built in compass/geo location)in a way that is central to the entire idea, not merely a gimmick. And finally, it’s seamlessly connected to the desired outcome of getting people to book a ticket – the e-commerce functionality at the end is what really showcases the potential of the digital medium versus say, a print ad. This is stripped down (here’s what I’ve got, buy it now)but effective. No social media sharing, uploading, pinning, blogging, or anything else. Old-fashioned like a coupon, but amplified by today’s technology. Nice!

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