Ad of the Day – July 6 (Sao Paulo)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

Why I like it: Taking something common and given it a completely different spin – that’s a damn good way of getting people’s attention. Think of all the ways in which we’ve all been sold on the experience of running, the emotions of sport. I thought I had seen it all, and yet here we go with a Nike film which completely catches you by surprise. And what’s best is that it’s not all bells and whistles (although the execution is quite masterful) – what’s best is that what they say will actually ring very true to anyone that has caught the bug of running, or other types of endurance sports. I’ve been there myself, and it’s a terribly compelling message because it taps into an inner universal truth about the slightly strange, slightly masochistic world these people live in. At times the lines between good addiction and bad addiction are ever-so-thin, and this comes across very powerfully.

2 thoughts on “Ad of the Day – July 6 (Sao Paulo)

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s