Ad of the Day – March 13 (Toronto)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: John St.
  • Location: Toronto
  • Client: ReThink Breast Cancer (a public service campaign)
  • Name: “Your man reminder”

Why I like it: This one has been around for a while, but it popped on my screen the other day and I thought it was very good, and very much in line with the recent trend of spokesmen-that-don’t-take-themselves-too-seriously. It’s interesting to think of different ways in which this assignment could have been approached: heavy emotion, scaring you into action, shaming you into action, scientific lesson, etc. Yet here the tone is lighthearted, even sexy, but the message comes across, (I think..!). There is a lessons here about having the courage to do things differently. I’d love to hear from our female readers, but it seems to me there are better ways to spend 2 minutes than being reminded about breast self-exams, but…than staring at a hot guy show you how it’s done on himself? That’s a different story. This is the second Ad of the Day from Toronto agency John St. in less than a week, so my hat is off to them (if I had a hat).

2 thoughts on “Ad of the Day – March 13 (Toronto)

  1. Love this! So often women’s health issues are represented as only relevant to women. This really shows that men can participate just as much in women’s preventive health concerns. Public health campaigns don’t need to be so gender-specific, after all!

    • Hi Krishna – totally agree…it’s easy to fall into that trap, but sometimes coming at it from a different angle is what helps you get noticed.

      Thanks for your post.

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