Ad of the Day – November 21 (Berlin)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: TBWA\Berlin
  • Location: Berlin
  • Client: Adidas
  • Name: “Faster into the Jersey”
  • Why I like it: Damn. This is just cool. The idea at the core is solid (if not entirely original): that Adidas will help you play at your best. Hence the tagline “Run faster. Play faster. Faster into the jersey [team]”. The execution here is what really elevates the whole thing: from the crisp action, to how the product is seamlessly woven through the entire commercial, to the celebrity impact of the German soccer superstars at the beginning. But, of course, what really shines here is the decision to play it backwards. Your brain thinks that it’s not going to be able to follow…until you just let yourself go for the ride, and in the end it all does connect together. It really keeps you on the edge of your chair mentally. It forces you to pay attention! Very inspired. Everything comes out smelling like roses: Adidas, the different products, the German team, the sport itself, the love of the game, etc. Not an easy feat! We start the week with our first Ad of the Day from Berlin.

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