Ad of the Day – October 4 (Manila)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: BBDO Guerrero
  • Location: Manila, Philippines
  • Client: Fedex
  • Name: “Package #83”
  • Why I like it: Fedex has been coming out with some good advertising in the US lately, but for my money this campaign, developed in the Philippines, is superior. Excellent “Hollywood” production values with just the right amount of “tongue-in-cheek” humor (love the overacting!), and a fabulous and funny twist at the end, not just for entertainment – but to bring to life the product benefit with laser-like clarity! A simple story, told very well. Excellent brand linkage, memorability, and campaignability…what else can I say. Fantastic work from BBDO on our first Ad of the Day from the Philippines!

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