Ad of the Day – Oct 25 (Amsterdam)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Wieden+Kennedy Amsterdam
  • Location: Amsterdam, Holland
  • Client: EA Sports FIFA12
  • Name: “Bury me”
  • Why I like it: Just so slick, like so much of the work coming out of this shop. Imaginative story, immersive writing, well acted, good special effects, clearly branded, larger-than-life feel, expertly paced and edited…the real deal. Oddly enough, W+K cranks out so much awesome work, including the now famous Nike “Write the Future” campaign, that this otherwise awesome add feels almost…ordinary. Talk about being spoiled! Soccer lovers, enjoy!