Ad of the Day – July 10 (Sao Paulo)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: ALMAP BBDO
  • Location: Sao Paulo
  • Client: Bradesco Seguros (Insurance)
  • Name: “Fake Ad”
  • Category: Mobile advertising (note: We’re going for an “all-digital” week at Ad of the Day!)

Why I like it: Brazilian ad agencies are great at taking the simplest of ideas that clearly reflect a benefit, and then executing it in a completely new way so as to attract the attention of the target (and, let’s face it, of awards shows juries!) We saw an example of this with Sprite, where they put a unique spin on a refreshing summer shower. And now here again for an insurance ad on an iPad auto magazine. No big case study video here…it’s so straightforward that you just watch it, and chuckle, and marvel at the simplicity, and curse at the heavens for not having thought of it yourself! Well done, yet again, for our Paulista friends!

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