Ad of the Day – May 8 (Gothenburg)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Forsman & Bodenfors
  • Location: Gothenburg
  • Client: Vastraffik (public transportation entity in Gothenburg)
  • Name: “The Tram Sightseeing App”

Why I like it: Watch this short case study to learn the difference between lame branded apps, and proper ones. Did you know that less than 20% of all branded apps get more than 1,000 downloads? Think of all of the effort that goes into getting one of these made, from idea, all the way to final rollout…just to have basically your friends and family download it. What the secret for making it work? Obviously, keep the branding and “selling” to a minimum, if at all – it’s not about that. But most importantly: be useful. Help people do something that THEY find interesting and useful, and (wait for it…this is the key…wait for it…) that they couldn’t have done on their own without the app. It’s so simple, so obvious, so true…and so seldom seen. Great job here by our Swedish friends and their client to see a need, and resolve it in a creatively useful fashion!

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