Your daily dose of advertising awesomeness from around the world!
- Agency: John St.
- Location: Toronto
- Client: ReThink Breast Cancer (a public service campaign)
- Name: “Your man reminder”
Why I like it: This one has been around for a while, but it popped on my screen the other day and I thought it was very good, and very much in line with the recent trend of spokesmen-that-don’t-take-themselves-too-seriously. It’s interesting to think of different ways in which this assignment could have been approached: heavy emotion, scaring you into action, shaming you into action, scientific lesson, etc. Yet here the tone is lighthearted, even sexy, but the message comes across, (I think..!). There is a lessons here about having the courage to do things differently. I’d love to hear from our female readers, but it seems to me there are better ways to spend 2 minutes than being reminded about breast self-exams, but…than staring at a hot guy show you how it’s done on himself? That’s a different story. This is the second Ad of the Day from Toronto agency John St. in less than a week, so my hat is off to them (if I had a hat).