Ad of the Day – February 16 (Sao Paulo)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Fischer&Friends
  • Location: Sao Paulo
  • Client: Rolling Stone
  • Name: “Music is more than music”

Why I like it:It’s catchy as hell. It’s clever. Visually, it’s very nicely designed, weaving a visual storyline with the images and also the positioning of the copy. It sucks you in and invites you to read and see how far they took it. it’s just very elegant. And it ends with a plausible, believable, and interesting tagline/statement about the magazine and its role in musical culture. What’s not to like!? (well, if I’m being completely honest I hesitated a bit with this one – I’ll tell you what’s not to like: It looks exactly like a scam ad. It might not be one, but it looks like one, and the country of provenance doesn’t help with the suspicion. But let’s not be cynical and say this is totally real. I can’t help but deduct a few mental points when a campaign is for Rolling Stone, MTV, or Amnesty International, etc. Some categories just seem “too easy”. Of course they’re not, and that’s why it’s the Ad of the Day!) Parabens, amigos – gostei.

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