Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!
- Agency: BETC Euro RSCG
- Location: Paris, France
- Client: Canal+ (a cable movie channel)
- Name: “Bear”
- Why I like it: Man, I loved this one. It’s very well executed, the action at first looks very real and gripping. Once the bear steps in, it’s all a little ridiculous, but it’s so damn well executed that you fall in love with it. The twist at the end pays off the question in the back of your head (what the hell is this flat bear doing?), and most importantly…a subtle love of film, and it’s components, really comes across. Really loved this. What thinking! I would have enjoyed being there when this idea was born. Congratulations to mes amis at BETC Euro RSCG!