Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!
Today’s pick:
- Agency: Try/Apt
- Location: Oslo, Norway
- Client: DnB NOR (a Norwegian bank)
- Name: “Lucky in life”
- Translation: “Some people are lucky in life”
- “For the rest of us, saving up can be smart”
“S for Saving Plan”
“DnB NOR – Bank from A to Z” - Why I like it: This ad doesn’t take itself too seriously, and Clooney is as charming as always, and pretty much ensures the impact and memorability. Furthermore, it was well executed – the devil is always in the details, and here they are just right; the horse mask, the disheveled room, her raging hangover…in fact it all had a funny “The Hangover” vibe about it. Overall, this really worked for me!
Via @copyranter
