Ad of the Day – August 17 (Sweden)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Volt
  • Location: Stockholm, Sweden
  • Client: Peugeot
  • Name: Take the Car
  • Why I like it: The opening line of this video sets it up quite nicely: “How can you get people to sit in front of their computers, staring at a car for up to 15 hours straight?”. The answer, was a digital tactic that, I found, had that magical mix of  “why didn’t I think of that before” creativity, a great business payoff (can you image how much “selling” you can do to a consumer over such a period of time?), and all-around simplicity. Check it out!
About these ads

3 thoughts on “Ad of the Day – August 17 (Sweden)

    • My pleasure, Motoren – I wonder if you had seen it before or saw it now for the first time? Either way, I’m glad you enjoyed it. There will be an article soon including Chrysler’s new campaign, stay tuned for it!

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