Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!
- Agency: Volt
- Location: Stockholm, Sweden
- Client: Peugeot
- Name: Take the Car
- Why I like it: The opening line of this video sets it up quite nicely: “How can you get people to sit in front of their computers, staring at a car for up to 15 hours straight?”. The answer, was a digital tactic that, I found, had that magical mix of “why didn’t I think of that before” creativity, a great business payoff (can you image how much “selling” you can do to a consumer over such a period of time?), and all-around simplicity. Check it out!