I’m at a work conference in Kyoto and they have us running for one fun activity to another…this explains the lack of posts. More to come soon, including a post of scam ads and one on the answer to great work (I found it!)
Martin
I’ve written previously about the use of patriotism in advertising (click to read). I mentioned that, done well, patriotic imagery and feelings can serve to hyper-charge a creative idea, immediately dialing up on emotion, relevance and even comprehension. What I neglected … Continue reading
A friend of the family is looking to get into the advertising business, and he sent me an email asking for my advice. I sent him back a list of 10 things he should do, and I gave him a … Continue reading
Every one of the ads. If it was awesome, it’s here. If it sucked, it’s also here. If you missed part 1, click here For part 2, click here Scroll to the bottom for the Adboardingpass 2012 TOP 5, as … Continue reading
Every one of the ads. If it was awesome, it’s here. If it sucked, it’s also here. If you missed part 1, click here Part 3, along with final thoughts, is coming tomorrow. A reminder of the ground rules for … Continue reading
Every one of the ads. If it was awesome, it’s here. If it sucked, it’s also here. So what did you think? About the advertising, I mean! Below you will find the review you’ve been waiting for, and we’re looking … Continue reading
Viral, baby. What is it? It’s replayability, it’s brandability, it’s sharability. It’s this 2 min. video for Guaraná Antartica, a popular Brazilian soft drink… God help me, I love this so! It’s so elegantly funny, so well crafted, so subtle, so … Continue reading
If you come across a lot of creative, over time certain things you see or hear will trigger a sense of déja vu. Like in those memory-games you played as a kid where you’d try to find matching pairs, something … Continue reading
In a previous post I wrote about how agencies should keep their eye on the ball and realize that everything they do should be geared towards developing great ideas that grow the client’s business. The post stemmed from a quote … Continue reading
Let’s try something new. Every so often I get advertising questions from you, dear readers – and some of them are so interesting that instead of answering them personally I thought I’d make an occasional post out of them. So … Continue reading
UPDATED, Feb 24, 2012, scroll to the bottom. Let’s pretend I was an art director, and was getting ready to produce a TV ad, what are some of the variables that would be running through my mind? Let’s see: director, … Continue reading
• Exhibit a: My 5-year-old son’s favorite song is by Usher. You’d think it would be the Wiggles or something, but ask him and he really will say “the Usher song”. . • Exhibit b: Two weeks ago while on … Continue reading
sym·bi·o·sis any interdependent or mutually beneficial relationship between two persons, groups, etc. I’d like to share with you a case study of a brilliant coming together of brands, experienced a few weeks ago during a vacation in Barcelona, Spain. On the one hand we have the Barcelona Football club. … Continue reading
Argentina is not a large country in terms of population, and its local advertising market is quite minuscule in terms of billings. But this country; long known for soccer, tango and a perennial state economic crisis; has scratched and clawed … Continue reading
Back in my early teens I lived in Montevideo, Uruguay. I was a puny pre-pubescent kid that was years away from needing to shave…but I nevertheless knew about a Razor/Shaving Machine store downtown, called “La Casa de la Afeitadora”. I … Continue reading
How do you know when an ad is good? Are there different levels of “goodness”? Some would say that you can never totally know in such a subjective field. Others would say that it’s all related to how much the … Continue reading
Where have all the words gone? Here are two opposing views: Copywriting is dead 1. Words are no longer sexy in advertising, (and they don’t get creatives promoted.) Here is a Cannes winner this year from Euro RSCG Bangkok, and … Continue reading
Sometimes while sitting around with my creative colleagues, we joke around that if you need more impact in an idea, just insert puppies, or a cute baby. Hey…it works! All joking aside, there certainly ARE some ingredients that, when leveraged … Continue reading
When travelling to different countries, I’ve always been a big fan of outdoors advertising. It says a lot about the place you’re in (are the boards printed or painted? Are they large or small? What type of products are advertised? … Continue reading
A couple of weeks ago I saw this ad for the launch of the Smart Car in the US. I thought to myself, “cool”. I didn’t love it, but I did like it. I felt it took a very simple … Continue reading
Check out this video first. It’s from Germany, and a pretty memorable little viral video for Halloween season. What did you think? Now have a look at this one, this time from the UK. What did you think? It’s the … Continue reading
As most of you will know, the Zapruder film is a hand-held film footage of the Kennedy assassination which, once shown to the public in 1975, became ingrained in the mind of everyone who was exposed to it. For those … Continue reading
Hey agencies, here’s my recipe for your success. Be very clear on what your role is, and do it very, very, very well. That’s it. A good friend is attending a digital conference and he posted on Facebook one of … Continue reading