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Ad of the Day – June 10 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: White Label
  • Location: London
  • Client: Laphroaig Whisky
  • Name: Opinions Welcome
  • Category: Film
  • Why I like it: It’s always a wonderful thing when an advertiser has the courage of complete honesty. The unvarnished truth might make some people nervous within the company, but it’s a disruptive surprise in the eye of the consumer. This video is expertly paced, starting off with opinions that sound negative…and then turning that very unique product truth into a unique benefit (or at the very least, it piques your curiosity much more than usual promises of smooth blends, silky feels, etc.) And kudos to the casting job, the people are as unique and interesting as their descriptions…and all of this gets projected onto the product. Wonderful, textured, and rich.
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