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Ad of the Day – September 19 (Los Angeles)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: TBWA\Chiat\Day
  • Location: Los Angeles
  • Client: Gatorade
  • Name: Made in New York
  • Category: Film
  • Why I like it: Wow. What an ad! (background: Derek Jeter is a legendary player for the NY Yankees, who are the most legendary baseball team. He is retiring in a few weeks after having played on the Yankees for 20 years.) You don’t have to be a Jeter/Yankees/Baseball fan to get swept up in the wonderfully crafted emotional ride of this film. From the soaring Sinatra tune (so perfect!) to the genuine joy and surprise in the face of the bystanders, to the crisp black and white cinematography, to the subtle, respectful brand placement, and beyond. A wonderful sendoff message laced with respect, pride, and bittersweet nostalgia. I’m not a baseball fan at all, and I just loved this one.
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