Your daily dose of advertising awesomeness from around the world!
- Agency: Akestam Holst
- Location: Stockholm
- Client: Apotek (hair products)
- Name: TSubway
- Category: OOH
- Why I like it: “OOH” paints a very clear picture in the mind, normally a rectangular billboard or poster. But the most creative examples of the medium almost always find a way to break this boundary. They transcend the presumed physical limitations and interact with the surroundings and the consumer (often engaging multiple senses.) This one from Sweden might feel a little bit like a gimmicky or one-off at first glance, but it’s actually rock solid: perfect integration of the brand, the product benefit, the physical environment, and with an impossible to miss interactive hook. In a couple of years this will be commonplace…giving creatives yet another way to bring an idea to life. Have a good weekend, everyone.